Casami Privacy Policy

Last updated: February 17, 2022

This Privacy Policy sets out how PerSé Beauty Inc. doing business as Casami (“Casami”, “we”, “our” or “us”) uses and protects any information that you, the user, provide when you visit the website, (“Website”), or use our Casami mobile application (“App”) (collectively, “Service”). Except as otherwise provided herein, this Privacy Policy applies to all services offered by us through our Service. Except as otherwise provided herein, this Privacy Policy applies only to information collected through our Service and not to information collected offline.

This Privacy Policy does not cover the information practices of third parties, including other companies that may advertise on our Service. In addition, the Service may contain links to third-party websites. Please note that once you click on such a link, you will have left our Service and should be aware that we do not have any control over third-party websites. Use of third-party websites, and collection of information by those parties, are governed by their privacy policies. We encourage you to exercise caution and review their privacy policies before using their websites. Nonetheless, we seek to protect the integrity of our Service and welcome any feedback about these third-party websites.

Please also visit our Terms and Conditions establishing the use, disclaimers and limitations of liability governing the use of our Service here.


The categories of information we collect can include:

Information you provide to us directly. We may collect personal information, such as your name, phone number, mailing address, location, payment information, and e-mail address when you register for our Service, take our personalized haircare survey, order products, or otherwise communicate with us. We may also collect any communications between you and Casami and any other information you provide to Casami.

Data collected through the use of the Service. We collect information about how you use the Service and your actions on the Service.

Location Information.We collect your unique user identifier and your location through GPS, WiFi, or wireless network triangulation in order to obtain your location for the purposes of providing our Service. We maintain location information only so long as it is reasonable to provide the Service and then delete location data tied to your personal information. We may maintain de-identified location data for a longer period of time in order to analyze aggregate trends and metrics. If you want to opt-out of the collection of your location data, please adjust your settings in your mobile device to limit the Service's access to your location data. Please see “Control Over Your Information” below to learn more.

Information we receive from third parties.From time to time, we may receive information about you from third party information providers, or through mergers and acquisitions, and combine this with information previously collected. In these cases, this Privacy Policy governs the handling of the combined personal information.

We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages and push notifications, and invite others to join the Service. We may also send you Service-related emails or messages (e.g., account verification, change or updates to features of the Service, technical and security notices). For more information about your communication preferences, see "Control Over Your Information" below.


Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company without your consent, other than as specified in this Privacy Policy.

We will use your Personal Information for our legitimate interests, meaning our interests in conducting our business, fulfilling orders and processing transactions, and managing and providing services to you, which include the following:

Providing, maintaining and improving our business;

Fulfilling orders and processing transactions;

Managing and providing services to you;

Responding to your questions, concerns, and other requests for assistance;

Customizing your browsing and shopping experience on the Service. We use information about your browsing and shopping activities to bring you a custom shopping experience, by offering products and advertisements tailored to your interests (please see our Cookies section below);

Keeping you informed of administrative changes to our Service, including changes to our terms and conditions and other policies, and other information regarding our Service;

Analyzing Service statistics, such as usage and experiences impacting your browsing experience. We use this information to patch bugs and resolve other issues to present you with the best possible browsing experience. We also use cookies and other technologies to analyze how our customers interact with our Service, which helps us improve its functionality;

Conducting market research, which informs our marketing strategy and enables us to present you with a browsing experience tailored to your interests. For example, we create user profiles to enable personalized direct marketing communications;

Maintaining basic records, so that we may respond to and honor your requests to delete your data and prohibit future unwanted processing;

Preventing fraud, criminal activity, and misuses of our Service. We also use this information to block prohibited resellers from accessing our Service and to safeguard the security of our Service, as well as our infrastructural security;

Complying with legal obligations and process, and to safeguard our rights, privacy, safety, and property, as well as your rights, privacy, safety, and property, and that of our affiliates and third parties;

Administering special offers, including contests, promotions, surveys, and other interactive Service experiences;

Enabling us to publish your reviews, photos, videos and other content;

Communicating with you, including through email. We may use the email address which you provide for order processing to send you information and updates about your orders, as well as occasional news, updates, and information about our company and related products and services. If at any time you would like to unsubscribe from receiving future emails, please refer to the detailed unsubscribe instructions at the bottom of each email;

Notifying you about special offers and products or services available from us, our affiliates or our partners that may be of interest to you.


We retain Personal Information for only as long as it is deemed necessary, to fulfill the purposes identified or as required by law. Please note that the retention period for Personal Information may extend beyond your relationship with us. We use the following criteria to determine retention periods:

Purchased products or participation in a promotional offer: Your Personal Information is retained for the duration of our contractual relationship with you;

Contact with us for general inquiries: Your Personal Information is retained for the duration needed to process your inquiry;

Creation of a Casami account: Your Personal Information will be retained until you require us to delete it or after a reasonable period of inactivity;

Your subscription to our direct marketing: Where you have consented to direct marketing, we retain your Personal Information until you unsubscribe or require us to delete your information;

Personal Information collected through cookies: We keep cookies on your computer for as long as necessary to achieve their purposes (e.g., for the duration of a session for shopping cart cookies or session ID cookies).

Personal Information no longer necessary or relevant for its identified purposes or no longer required to be retained by law, shall be securely destroyed, erased, or made anonymous.


We are committed to making sure your privacy is protected when you use our Service and when we collect information from you. We take the security of your information seriously and implement a variety of security measures to maintain the safety of all Personal Information you provide. We also make sure that third parties we use to process your Personal Information also use appropriate security measures to protect your data.

When we collect sensitive information like your credit card information, that information is encrypted and securely transmitted. For example, we use a secure server for transmitting sensitive information. All supplied sensitive/credit card information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway providers database only to be accessible by those authorized with special access rights to such systems and are required to keep the information confidential. You can verify that this sensitive information is being transmitted securely by looking for “https” at the beginning of the address of the webpage.

After a transaction is completed, your sensitive information will not be stored on our servers.

The safety and security of your information also depends on you. We urge you to be careful about entering information on public computers or on public networks.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to or stored on our Service.


We participate in interest-based advertising and use third-party advertising companies to serve you targeted advertisements based on your browsing history. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

We may also work with third-party partners who employ tracking technologies or the application of statistical modeling tools to determine if two or more devices are linked to a single user or household so that content you see on one device can result in relevant advertising on another device, to perform analytics, and to measure the performance of our advertising campaigns.

Although we do our best to honor your privacy preferences, we are unable to respond to Do Not Track signals set by your browser.


Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser. Cookies enable websites or service providers’ systems to recognize your browser and capture and remember certain information. For example, you may use our cookies to stay logged in when you exit a browser window. You may read more about cookies at

We use cookies and other technologies for different purposes. First, we use “Strictly Necessary Cookie” to carry out essential services of our website including, but not limited to, tracking sign-ups and processing payments. Second, we use “Analytics Cookies” to understand how users arrive to and use our site. Third, we use “Functional Cookies” to make our site more user-friendly and give visitors a better browsing experience, such as the opportunity to leave product reviews. Finally, we use "Marketing Cookies" to facilitate our direct marketing.

Some cookies (Strictly Necessary Cookies) are so essential to the functioning of our website that you cannot opt out of them. However, you can choose to accept, decline, or withdraw consent to other cookies. Be aware that disabling cookies may prevent you from using certain features or services on our Service.

Browser Opt-Out: Most browsers have a “help” button or section on the toolbar. If you click on this button or section, you will find information about turning on and off cookies and how to receive notifications when a new cookie is received.

Internet Explorer

Mozilla Firefox

Google Chrome

Apple Safari

Additionally, many advertising services allow you to opt out of targeted advertising. You may find more information in the resources available at the Network Advertising Initiative,

Contact usTerms of usePrivacy policyDelivery InformationReturns & ExchangesRefund policy